According to the latest data report released by MIR Rui Industrial, in the third quarter of 2024, China's general servo market still showed a downward trend. However, why can Leadshine grow rapidly, and its growth rate ranks first in China's AC servo? In addition to relying on years of technological accumulation and industry development, are there any other "magic weapons"?
Although overall market demand has slowed down, Leadshine still maintains its leading position in the domestic general servo market, becoming one of the leaders in the domestic servo industry. Its market share ranks second in China (except for robot-specific servos).
What is the secret behind Leadshine's high growth in the market? After the editor's all-round exploration, the "three magic weapons" of Leadshine's success are sorted out:
"Three magic weapons" shape core competitiveness
01 Channel network
Leadshine has implemented an efficient and flexible channel management strategy, complementing the advantages of partners, creating win-win situations, and quickly realizing the construction of sales channels. In recent years, the scale of Leadshine's dealer network has expanded rapidly, and the proportion of dealer sales has jumped from 30% to more than 50%. It is expected that this proportion will further increase to more than 70% in the next two years, forming a high-quality channel network covering the world.
02 Hot-selling strategy
In response to the needs of different customer groups, Leadshine has strengthened the construction of process systems such as IPD, continuously improved the market competitiveness of products, and produced hot-selling products frequently. In recent years, the company has carefully designed and launched a full range of servo systems covering a power range of 30W to 22kW, including but not limited to EL8 high-end, EL7 general, EL6 basic, and EL5 economic products. Seize the differences in customer needs and provide customers with comprehensive integrated motion control solutions and one-stop services.
03 Core technology
Leadshine has long been committed to the R&D investment of key technologies such as mid-to-high-end servo drives, motors, and encoders, benchmarking world-class brands, striving to achieve the best balance between performance and cost, and achieving the ultimate quality-price ratio of products. Through continuous technological innovation, Leadshine can provide an internationally competitive product line and ensure its leading position in the market.
Customer-centric Strategic Upgrade
Leadshine has always adhered to the "customer-centric" service concept, continuously improving operational efficiency with process digitalization as the core, and at the same time building a professional and complete global marketing service system, deeply cultivating electronic semiconductor and other market segments, and providing customers with one-stop product solutions and services through the "iron triangle" customer service team.
