Breaking News! According to the latest data report released by MIR Rui Industry (a leading research institution), Leadshine's general-purpose servo systems continue to maintain rapid growth and have successfully ascended to the second place in the domestic market.
According to the report, Leadshine's general-purpose servo systems maintained rapid growth in 2024, with market share increasing to 3.8%. While achieving remarkable progress, we identify three key challenges:
Market Penetration Potential: Despite the domestic servo market exceeding 20 billion
RMB and the global market approaching 100 billion RMB, the company still has substantial room for market share expansion.
Competitive Benchmarking: Compared to industry-leading peers both domestically and internationally, there remains a performance gap requiring enhanced operational capabilities.
Solution Competitiveness: Continuous improvement in product and solution competitiveness is imperative to better address evolving customer demands.
Amidst intense market competition, how did Leadshine Servo achieve counter-cyclical growth to secure the second position among domestic brands? Dr. Xiang Shaohua, Vice President of Leadshine, attributes this success to the company's long-standing philosophy: "Creating Shared Value through Customer Success" and the strategic principle of "Deep Channel Engagement, Low Barrier Cooperation". Three core strategies underpin this achievement:
01 Channel Network Development
Leadshine has implemented a high-efficiency, adaptive channel management strategy that fosters complementary advantages and mutual success with partners, enabling rapid establishment of sales channels. In recent years, the distributor network has achieved remarkable expansion:
Sales Contribution Growth: Distributor sales proportion surged from 30% to over 50%
Strategic Projection: Expected to exceed 70% within two years
Global Coverage: Building a premium worldwide channel network
02 Blockbuster Product Strategy
Leadshine has strengthened IPD process systems to address diverse customer needs, continuously enhancing product competitiveness through frequent market hits. Recent breakthroughs include:
Servo System Portfolio
Power Range: 30W to 22kW full spectrum coverage
Product Matrix:
• EL7 Universal Series
• EL6 Essential Series
• EL5 Value Series
Meanwhile, the company's PLC control products (covering large, medium, and small sizes) have been continuously upgraded with sales exceeding 100 million RMB. By closely addressing the diverse needs of industrial customers and strengthening the integration of "Process + Industrial Control", we provide comprehensive motion control solutions and one-stop services to clients.
03 Core Technological Competence
Leadshine consistently invests in R&D of mid-to-high-end servo systems, focusing on:
Key Components Development:
» Servo drives
» Precision motors
» High-resolution encoders
Strategic Positioning:
Benchmarking: Aligned with global Tier-1 brands
Engineering Philosophy: Optimal balance between performance and cost efficiency
Product Value Proposition: Superior quality-to-price ratio
Innovation Impact:
Portfolio Competitiveness: Internationally competitive product lines
Market Leadership: Sustained industry dominance through technological breakthroughs
Looking ahead to 2025, opportunities and challenges coexist. The company will continue to work hard, form alliances around the world, and work with ecological partners and outstanding peers to jointly promote the progress of the intelligent manufacturing industry, help the industrial chain export overseas and participate in international competition, and continue to create maximum value for domestic and foreign customers.
